TAMBO is a tech hub where professional and aspiring Latin American entrepreneurs meet. TAMBO creates resources across different platforms, including a YouTube channel, podcast, social media account, event space, and funds for startups. The client was looking for youthful, playful, yet professional branding.
The customized wordmark is inspired by the energy and the supportive spirit when entrepreneurs meet. And the whole branding has four key elements represent outreach, connection, gathering, and inspiration. The vibrant color palette is also echoing the heritage of Latin American culture.